Eat glitter for breakfast and shine all day. With a focus on party dresses and high heels, Nelly is a fashion destination for outgoing young women. Nelly’s first physical store opened September 2023 in a beautiful listed building on Drottninggatan 50, Stockholm. The store is made up of multi brand destinations, curated with Nelly’s core collection and the brands Gen Z loves. Selfie stations, super generous fitting rooms, mobile charging lounge, and great styling service.