Concept for Weekday’s flagship store in Malmö.
Each Weekday store starts from a blank canvas. At a first glance, the Malmö store interior is a maze. It’s skewed and chaotic, lots of edges and corners. But as soon as you start to explore the shop you realize that all functions are seamlessly integrated and that the green ramps form a distorted honeycomb grid, that is projected on the inner ceiling. Entrance level houses denim and top floor contains Swedish and international designers, vintage garments, and shoes. The top floor also features a screen-printing studio, a fully equipped industrial laundry for dying jeans, a DJ-stand, and a sewing studio.